A Scandinavian view of the manifest and the latent themes in home video advertisements
by Bendt Nygaard Jensen & Steven Lysonski
| Year of publication: |
1985
|
|---|---|
| Authors: | Nygaard Jensen, Bendt ; Lysonski, Steven |
| Publisher: |
København : Samfundslitteratur |
| Subject: | Hörfunkwerbung | Radio advertising | Nordeuropa | Northern Europe |
| Extent: | 19 Bl. : graph. Darst |
|---|---|
| Series: | Working paper. - Frederiksberg C. Danmark : [Institut for afsaetningsøkonomi, Handelshøjskolen i København], ISSN 0109-3401, ZDB-ID 2939875-7. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000707517