Examining the Cross-National Applicability of Multi-Item, Multidimensional Measures using Generalizability Theory
Year of publication: |
2006-01-01
|
---|---|
Authors: | Durvasula, Srinivas ; Netemeyer, Richard G. ; Andrews, J. Craig ; Lysonski, Steven |
Publisher: |
e-Publications@Marquette |
Subject: | measurement | cross-cultural | scale validation | generalizability theory | Business | Marketing |
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