A sequence analysis approach to segmenting credit card customers
Hillbun Ho, Keng-Ming (Terence) Tien, Anne Wu, Sonika Singh
| Year of publication: |
2021
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|---|---|
| Authors: | Ho, Hillbun ; Tien, Keng-Ming Terence ; Wu, Anne ; Singh, Sonika |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 59.2021, p. 1-10
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| Subject: | Customer profitability | Segmentation | Sequence analysis | Customer relationship | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kreditkarte | Credit card | Marktsegmentierung | Market segmentation | Kundenwert | Customer value | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102391 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012434227