New approach to customer segmentation based on changes in customer value
Monireh Hosseini, Mostafa Shabani
| Year of publication: |
September 2015
|
|---|---|
| Authors: | Hosseini, Monireh ; Shabani, Mostafa |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 3.2015, 3, p. 110-121
|
| Subject: | segmentation | Customer lifetime value | Temporal Data Mining | RFM model | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/jma.2015.10 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416878