A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
Year of publication: |
2009
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Authors: | Amrouche, Nawel ; Zaccour, Georges |
Published in: |
OR spectrum : quantitative approaches in management. - Berlin : Springer, ISSN 0171-6468, ZDB-ID 2073885-7. - Vol. 31.2009, 2, p. 361-383
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Subject: | Serienfertigung | Serial production | Ladengestaltung | Store design | Markenführung | Brand management | Wettbewerbsanalyse | Competitive analysis | Spieltheorie | Game theory | Operations Research | Operations research |
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