A Simultaneous Model of Consumer Brand Choice and Negotiated Price
Year of publication: |
2008
|
---|---|
Authors: | Chen, Yuxin ; Yang, Sha ; Zhao, Ying |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 54.2008, 3, p. 538-549
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | choice models | negotiation | simulation-based estimation methods |
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