A social learning perspective on sales technology usage : preliminary evidence from an emerging economy
Year of publication: |
2010
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Authors: | Onyemah, Vincent ; Swain, Scott D. ; Hanna, Richard |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 30.2010, 2, p. 131-142
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Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Verkaufspersonal | Salespeople | Lernende Organisation | Learning organization | Privatkundengeschäft | Personal banking | Nigeria |
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