A solution business model : capabilities and management practices for integrated solutions
Year of publication: |
2011
|
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Authors: | Storbacka, Kaj |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 5, p. 699-711
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Subject: | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model | Westeuropa | Western Europe |
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