A stage model for transitioning to KAM
Year of publication: |
2009
|
---|---|
Authors: | Davies, Iain A. ; Ryals, Lynette J. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 9/10, p. 1027-1048
|
Subject: | Key-Account-Management | Key account management | Verkauf | Selling | Organisatorischer Wandel | Organizational change | Erfolgsfaktor | Success factor |
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