Where's the strategic intent in key account relationships?
Year of publication: |
2013
|
---|---|
Authors: | Ryals, Lynette J. ; Davies, Iain A. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 2, p. 111-124
|
Subject: | Key-Account-Management | Key account management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom |
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