A stakeholder model for implementing social responsibility in marketing
Year of publication: |
2005
|
---|---|
Authors: | Maignan, Isabelle ; Ferrell, O.C. ; Ferrell, Linda |
Other Persons: | Polonsky, Michael Jay (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 39.2005, 9/10, p. 956-977
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social responsibility | Stakeholder analysis | Corporate identity |
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