A stochastic response model with application to Brand choice
David B. Montgomery
| Year of publication: |
1970
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|---|---|
| Authors: | Montgomery, David B. |
| Published in: |
Applications of management sciences in marketing. - Englewood Cliffs, NJ : Prentice-Hall, ISBN 0-13-038851-3. - 1970, p. 47-67
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Management Science. 15.1969,7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002509911