A strategic framework for city marketing : the SSRM approach
Barry Mishra; Erik Rolland
| Year of publication: |
2010
|
|---|---|
| Authors: | Mishra, Barry ; Rolland, Erik |
| Published in: |
Strategic information systems ; Vol. 1. - Hershey, Pa. [u.a.] : Information Science Reference. - 2010, p. 458-470
|
| Subject: | Stadtmarketing | City marketing | E-Government | E-government | Beziehungsmarketing | Relationship marketing | Stakeholder | Dienstleistungsqualität | Service quality | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902175