The impacts of self-congruity and positive emotional experience on positive e-WOM with customer satisfaction as a mediator : study on 4-star hotel consumers in Malang City
Nadya Lailatul Fitriyah, Sunaryo, Ananda Sabil Hussein
| Year of publication: |
2023
|
|---|---|
| Authors: | Fitriyah, Nadya Lailatul ; Sunaryo ; Hussein, Ananda Sabil |
| Subject: | Brand Image | Promotion | Service Quality | Customer Satisfaction, and Loyalty | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Emotion | Markenimage | Brand image | Stadtmarketing | City marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.20525/ijrbs.v12i9.2985 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014480131