A Strategic Household Purchase: Consumer House Buying Behavior
Year of publication: |
2009
|
---|---|
Authors: | Koklic, Mateja Kos ; Vida, Irena |
Published in: |
Managing Global Transitions. - Fakulteta za Management, ISSN 1581-6311. - Vol. 7.2009, 1, p. 75-96
|
Publisher: |
Fakulteta za Management |
Subject: | consumer decision-making | strategic purchase | prefabricated house | qualitative research |
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