A strategic investigation of the determinants of wine consumption in China
Year of publication: |
2012
|
---|---|
Authors: | Camillo, Angelo A. |
Published in: |
International Journal of Wine Business Research. - Emerald Group Publishing Limited, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 24.2012, 1, p. 68-92
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | China | Wines | Consumer behaviour | Emerging markets | China wine consumption | Consumption determinants | Wine marketing strategy | Competitive strategy | Beverage management |
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