A strategic use of the communication mix in the destination image-formation process
Year of publication: |
2008
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Authors: | McCartney, Glenn ; Butler, Richard ; Bennett, Marion |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 47.2008, 2, p. 183-196
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Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Informationsverbreitung | Information dissemination | Meinung | Opinion | Macau |
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