Tracking the evolution of a destination's image by text-mining online reviews : the case of Macau
Year of publication: |
July 2017
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Authors: | Wong, Cora Un In ; Qi, Shanshan |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 23.2017, p. 19-29
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Subject: | Destination image | User-generated content | Text-mining | Macau | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Virales Marketing | Viral marketing |
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