A structural equation model of TQM, market orientation and service quality : evidence from a developing nation
Year of publication: |
2012
|
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Authors: | Lam, Siew-yong ; Lee, Voon-Hsien ; Ooi, Keng-boon ; Kongkiti Phusavat |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 22.2012, 3, p. 281-309
|
Subject: | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Marketingmanagement | Marketing management | Dienstleistungssektor | Service industry | Strukturgleichungsmodell | Structural equation model | Malaysia |
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