A structural equation modeling of the antecedents of relationship quality in the Malaysia banking sector
Year of publication: |
2006
|
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Authors: | Ndubisi, Nelson Oly |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 11.2006/07, 2, p. 131-141
|
Subject: | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Malaysia |
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