A structural model for destination travel intention as a media exposure : belief-desire-intention model perspective
Year of publication: |
2016
|
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Authors: | Koo, Chulmo ; Joun, Youhee ; Han, Heejeong ; Chung, Namho |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 7, p. 1338-1360
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Subject: | Media exposure | Destination travel intention | Use and gratification theory | Belief-desire-intention model | Smart tourism | Urlaubsverhalten | Holiday behaviour | Tourismus | Tourism | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Mediennutzung | Media usage |
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