A structurational analysis of CRM systems' cultural aspects : a comparative case study
Maged Ali, Laurence Brooks and Sarmad Alshawi
| Year of publication: |
2008
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|---|---|
| Authors: | Ali, Maged ; Brooks, Laurence ; Alshawi, Sarmad |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 2.2008, 1, p. 57-75
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| Subject: | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Kultur | Culture | Vergleich | Comparison | Strukturalismus | Structuralism | Ägypten | Egypt | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744712