Organisational, technical and data quality factors in CRM adoption : SMEs perspective
Year of publication: |
2011
|
---|---|
Authors: | Alshawi, Sarmad ; Missi, Farouk ; Irani, Zahir |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 3, p. 376-383
|
Subject: | Beziehungsmarketing | Relationship marketing | KMU | SME | IT-gestütztes Marketing | Computer-assisted marketing | Datenqualität | Data quality | Großbritannien | United Kingdom |
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