A STUDY OF BANK CUSTOMERS’ PERCEIVED USEFULNESS OF ADOPTING ONLINE BANKING
Year of publication: |
2010
|
---|---|
Authors: | Wu, Hsueh-Ying ; Lin, Chun-Chun ; Li, Cheng-Lung ; Lin, Hsing-Hui |
Published in: |
Global Journal of Business Research. - Vol. 4.2010, 3, p. 101-108
|
Subject: | Online banking | technology acceptance model (TAM) | perceived usefulness | perceived ease of use | relative advantage | website quality | knowledge & support | information quality | trust |
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