A study of buyer discriminal power and product loyalty for butter and margarine
Year of publication: |
1966
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Authors: | Junkter, Donald ; Urban, William |
Published in: |
Experimental research in consumer behavior : four exploratory papers. - Lafayette/Ind.. - 1966, p. 1-21
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Subject: | Ölmarkt und Fettmarkt | Margarine | Buttermarkt | Vereinigte Staaten | Indiana |
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