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Relationship between self-concept and attitudinal brand loyalty in luxury fashion purchase : a study of selected global brands on the Indian market
Thakur, Anand, (2015)
Evaluation of branding strategies for global versus local brand : the role of concept consistency
Punyatoya, Plavini, (2014)
Bank selection process and market segmentation : evidence from Indian exporting SMEs
Kaur, Manpreet, (2015)