A Study of Customer Perception of Telecommunication Service Providers in Himachal Distt Solan

American National Standards Institute defines service marketing as a "consumer-satisfaction-engineering tool whereby various issues like buying and selling of services, knowledge, skill of provider and supplier, and the style of offering the services, the designing of product mix, the framing of pricing and promotional strategies and formulation of overall marketing strategies on the basis of informative and intuitive decision with the help of sound information system, are analysed and implemented." The perception of value plays a very significant role in determining customer satisfaction especially in marketing of a service. The value concept appears quite frequently, but any clear definition cannot be found until we turn to the literature on pricing. Monroe (1991) defines customer-perceived value as the ratio between perceived benefits and perceived sacrifice. Few studies have investigated the relationship that exists in the service industry between customer satisfaction, service quality and perceived customer value. Bolton and Drew (1991) found that service quality and satisfaction/dissatisfaction experiences were the most important determinant of value. They also noticed that value was positively related to customer loyalty