A study of factors affecting brand awareness in the context of viral marketing in Vietnam
Year of publication: |
2021
|
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Authors: | Nguyen, Cuong |
Publisher: |
[S.l.] : SSRN |
Subject: | Vietnam | Viet Nam | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Extent: | 1 Online-Ressource (11 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 1, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3930643 [DOI] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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