A Study of Factors Affecting Brand Awareness in the Context of Viral Marketing in Vietnam
Year of publication: |
2021
|
---|---|
Authors: | Nguyen, Cuong ; Nguyen, Danh |
Publisher: |
[S.l.] : SSRN |
Subject: | Vietnam | Viet Nam | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 16, 2021 erstellt |
Other identifiers: | 10.2139/ssrn.3906104 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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