Portrayal of woman in Indian TV advertisements : a study of audience perception
Year of publication: |
August 2016
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Authors: | Das, Madhusmita ; Sharma, Sangeeta |
Published in: |
The IUP journal of marketing management : IJMM. - Hyderabad : IUP Publ., ISSN 0972-6845, ZDB-ID 2615477-8. - Vol. 15.2016, 3, p. 57-94
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Subject: | Indien | India | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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