A Study of Impact of Print Media Advertising on Consumer with Respect to Retail Sector in Pune City

India is a growing economy & there are huge opportunities for the growth of various industries. Though the global media & entertainment is showing the slow growth in recent years, India is expected to outperform the global growth speed. The advertising industry is one of the most important sectors of the media & entertainment industry with remarkable support from the Government of India. The advertising market of India is 2nd largest in the Asia with an expected contribution of 0.45% to the GDP in 2018. It is expected to grow by 12.5% in the coming year. The market sentiments are continuously growing & the advertising expenditure is increasing. There are multiple international consumer brands entering India & they are taking all efforts to reach out to the masses through advertising