Market Intelligence To Develop Product & Brand Strategies For Fast Changing Market Segment
Year of publication: |
2019
|
---|---|
Authors: | Chavan, Pankaj |
Other Persons: | Berad, Dr Nilesh (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Marktforschung | Market research |
Extent: | 1 Online-Ressource (6 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668 PP 44-49, 2014 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 17, 2014 erstellt |
Classification: | m01 ; M10 - Business Administration. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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