A study of perceived innovation characteristics across cultures and stages of diffusion
Year of publication: |
2011
|
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Authors: | Flight, Richard L. ; Allaway, Arthur W. ; Kim, Wan-min ; D'Souza, Giles |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 19.2011, 1, p. 109-125
|
Subject: | Produktentwicklung | New product development | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Jugendliche | Youth | USA | United States | Südkorea | South Korea |
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