U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Hyuk Jun Cheong and Sufyan Mohammed-Baksh
| Year of publication: |
2020
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|---|---|
| Authors: | Cheong, Hyuk Jun ; Mohammed-Baksh, Sufyan |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 26.2020, 6, p. 893-910
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| Subject: | Cross-cultural study | cultural contexts | electronic word-of-mouth | Hofstede’s cultural dimensions | product information-seeking | South Korea | user-generated content | Südkorea | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Virales Marketing | Viral marketing | Interkulturelles Management | Cross-cultural management | Vergleich | Comparison | USA | United States | Kultur | Culture | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2020.1745985 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012258146