A study of the diffusion parameters and marketing decision variables for a family of technological innovations
Udayan Chanda; A. K. Bardhan
| Year of publication: |
2008
|
|---|---|
| Authors: | Chanda, Udayan ; Bardhan, Amit Kumar |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 3.2008, 4, p. 358-375
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Markenführung | Brand management | Technologietransfer | Technology transfer | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003809504