Special Issue on: artificial intelligence and technology diffusion : multinational marketing management strategies
guest editors: Dr. Yu-Lun Liu and Dr. Joseph Amankwah-Amoah
| Alternative title: | Artificial intelligence and technology diffusion |
|---|---|
| Year of publication: |
[2020]
|
| Other Persons: | Liu, Yu-Lun (ed.) ; Amankwah-Amoah, Joseph (ed.) |
| Publisher: |
Olney, Bucks : Inderscience Publishers |
| Subject: | Künstliche Intelligenz | Artificial intelligence | Innovationsdiffusion | Innovation diffusion | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Technologietransfer | Technology transfer |
| Extent: | 1 Online-Ressource (Seite 95-170) Illustrationen |
|---|---|
| Series: | International journal of multinational corporation strategy : IJMCS. - Olney, Bucks : Inderscience Publishers, ISSN 2059-1055, ZDB-ID 2858131-3. - Vol. volume 3, issue 2 (2020) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515424