A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong
Year of publication: |
2023
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Authors: | Ng, Mark ; Law, Monica ; Lam, Lubanski ; Cui, Celine |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 23.2023, 3, p. 1565-1590
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Subject: | Cognitive assimilation | Livestreaming commerce | Perceived values | Quality of presentation | Serendipity | Social presence | Viewer’s satisfaction | Hongkong | Hong Kong | Kognition | Cognition | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
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