A pilot study of the Hong Kong smartphone market : how service quality affects repurchase intention via customer satisfaction and attitudinal loyalty
Holly ng, Tilo Li, Marine Yeung
Year of publication: |
2020
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Authors: | Ng, Holly ; Li, Tilo ; Yeung, Marine |
Published in: |
International journal of business & management : IJoBM. - Prague : [Verlag nicht ermittelbar], ISSN 2336-2197, ZDB-ID 2807300-9. - Vol. 8.2020, 2, p. 93-109
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Subject: | Smartphone marketing | service quality | customer satisfaction | attitudinal loyalty | repurchase intention | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Hongkong | Hong Kong | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mobiltelefon | Mobile phone |
Saved in:
freely available
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.20472/BM.2020.8.2.006 [DOI] hdl:11159/4999 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012395746
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