Consumer shopping styles and online shopping : an empirical study of Indian consumers
Year of publication: |
2016
|
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Authors: | Khare, Arpita |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 29.2016, 1/5, p. 40-53
|
Subject: | Consumer shopping styles | convenience | fashion-conscious shopper | impulsive shopper | information availability | India | online shopping behavior | Indien | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade |
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