A Study on Branding and Effectiveness in Context of B2B Marketing in Ahmedabad
Year of publication: |
2020
|
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Authors: | Upadhayay, Devrshi |
Other Persons: | Thakkar, Himanshu (contributor) ; Thakkar, Parth (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | B-to-B-Marketing | Business-to-business marketing | Markenführung | Brand management | Markenartikel | Brand | Lieferantenmanagement | Supplier relationship management |
Extent: | 1 Online-Ressource (13 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 29, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3637936 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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