A Study on Branding and Effectiveness in Context of B2B Marketing in Ahmedabad

The benefits of Branding for Business to Business (B2B) Organizations Various tools can be used to support B2B Branding and Effectiveness the internet and other interactive technologies. The article explains the concept of Branding and Effectiveness in a specific industrial Marketing. Branding and Effectiveness in B2B Markets has received comparatively attention in the academic due to a belief that industrial buyers are unaffected by the emotional values Corresponding the brands. The B2B brands in the decision making process, B2B brands as Communication enablers and relationship builders However, the extent of that value depends on a firm's branding strategy. This research provides new insights for researchers' regard to B2B marketing value and important contingency factors