Consumer adoption of new products : independent versus interdependent self-perspectives
Year of publication: |
2014
|
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Authors: | Zhenfeng, Ma ; Yang, Zhiyong ; Mourali, Mehdi |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 78.2014, 2, p. 101-117
|
Subject: | new product adoption | distinctiveness utility | self-construal | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Innovation | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption |
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