A study on cryptocurrency investors’ purchase intentions : revisiting the brand personality theory
Year of publication: |
2022
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Authors: | Chittineni, Jyothi |
Published in: |
International journal of economics and financial issues : IJEFI. - Mersin : EconJournals, ISSN 2146-4138, ZDB-ID 2632572-X. - Vol. 12.2022, 4, p. 28-33
|
Subject: | Cryptocurrency | Structural Equation Model | Personality Theory | Innovative Diffusion Theory and Purchase Intention | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Virtuelle Währung | Virtual currency | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Persönlichkeitspsychologie | Personality psychology |
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