A study on data mining processes for CRM using RFM model
Sanjay Dubey; Abhishek Tripathi
| Year of publication: |
2010
|
|---|---|
| Authors: | Dubey, Sanjay ; Tripathi, Abhishek |
| Published in: |
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence. - Dewas : Prestige Institute of Management, ISBN 978-81-7446-819-2. - 2010, p. 183-189
|
| Subject: | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009248507