A study on e-CRM applications for Indian fast food chains
Year of publication: |
2011
|
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Authors: | Rakesh, Sapna ; Khare, Arpita |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 5.2011, 1, p. 58-74
|
Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Fast Food | Fast food | Indien | India |
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