Predictors of fashion clothing involvement among Indian youth
Arpita Khare; Sapna Rakesh
| Year of publication: |
2010
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|---|---|
| Authors: | Khare, Arpita ; Rakesh, Sapna |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 3/4, p. 209-220
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| Subject: | Mode | Fashion | Bekleidung | Clothing | Jugendliche | Youth | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008840818