A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Year of publication: |
2020
|
---|---|
Authors: | Gupta, Sandeep ; Wali, O. P. |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 21.2020, 1, p. 5-24
|
Subject: | mobile coupons | mobile promotional campaigns | QSR industry | mobile marketing | restaurant promotions | sales promotions | Indian restaurant industry | Indien | India | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Gastronomie | Restaurant industry | Kundenbindungsprogramm | Loyalty program | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Mobile Marketing | Mobile marketing |
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