In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Xia Wang, Ning Fu, Yiding Li and Dong Liu
| Year of publication: |
2024
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| Authors: | Wang, Xia ; Fu, Ning ; Li, Yiding ; Liu, Dong |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 37.2024, 3, p. 159-174
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| Subject: | in-app coupon | in-app group-coupon | Mobile application adoption | mobile marketing | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Mobile Anwendung | Mobile application | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Landwirtschaftliche Entwicklung | Agricultural development | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2024.2319608 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015050008