Managing Consumer-Based Brand Equity in Higher Education
Year of publication: |
2015
|
---|---|
Authors: | Vukasovic, Tina |
Published in: |
Managing Global Transitions. - Fakulteta za Management, ISSN 1581-6311. - Vol. 13.2015, 1 (Spring), p. 75-90
|
Publisher: |
Fakulteta za Management |
Subject: | brand perception | brand equity | higher education | services marketing | European Union | Slovenia |
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