A Study on Value Chain Management Practices of Fresh Fish : An Empirical Study of Coastal Andhra Pradesh Marine Fisheries

Value Chain Analysis is one of the Managerial Strategies that can reduce various costs associated with processing and can improve the quality and productivity/processing of the product, also reduces distribution cost. The primary objective of the study is to adopt Michael Porter (1985) Value Chain model to processing of marine fisheries and thereby suggesting cost effective value chain from fishermen to consumer. Value Chain Management in fisheries will help the fishermen in offering great value with minimum cost. This Study analyses cost of value addition processes being performed by fishermen in Coastal area of Andhra Pradesh state and proposes to concentrate on the processes which are of value added and not to concentrate on the processes which are of non-value added