A surname brand effect explanation for consumer brand preference and advocacy
Year of publication: |
2013
|
---|---|
Authors: | Howard, Daniel ; Kerin, Roger |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 22.2013, 5/6, p. 362-370
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand advocacy | Brand names | Brand preference |
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